On-Demand Webinar - Recruit More Volunteer Firefighters without Breaking the Bank

If you think that high visibility volunteer recruitment campaigns are luxuries that only wealthy fire departments can afford, it is time to think again!  Hear firsthand how fire departments throughout Pennsylvania and New Jersey used the power of branding awareness, social media, recruitment websites, compelling videos, and face-to-face interactions to grow and retain its volunteer base. Pointers for implementing a similar program on a shoestring budget will be presented at this exciting webinar.

During this informative session, you will learn:

  • Why every fire department needs a communications and recruitment plan
  • What is “branding” and how do you brand your fire department
  • The advantage of creating a stand-alone website
  • How to maximize your message through public relations and social media
  • Cost-cutting strategies for content creation and community engagement
  • Pointers for successful face-to-face recruitment
  • How to make the most out of an open house for potential volunteers

You won’t want to miss this outstanding opportunity to learn how to employ the right techniques to secure a new member for your fire department!

About the presenter: Leza Raffel, president of the Communication Solutions Group, is a regular contributor to Fire Engineering and the Pennsylvania Fireman. She is a past speaker for the Eastern Division of the International Fire Chiefs Conference, the NJ EMS conference, and the Firemen’s Association of PA Convention where she has discussed recruitment and retention strategies.

Qualifies for 1 PMGA Public Safety Point

Registration Fee:

                Member* -  $ 30.00

                Non-Member –  $ 40.00


             *PSATS Member = Registrant has paid current annual membership dues to PSATS or one of its professional associations (e.g., Township Emergency Management Association, Township Engineers Association, Township Planners Association, Township Solicitors Association, or the Pa. Assoc. of Zoning Officials).


Cancellations must be in writing, and can be sent to us by email to cancellations@psats.org; by fax to (717) 763-9732; or by mail to PSATS Education Program, 4855 Woodland Drive, Enola, PA, 17025. Refunds will be determined by the sent date of the notice.
Refunds for cancelling a webinar at any time will be subject to a $10 processing fee. 
For classes, (in-person and virtual), refunds for a cancellation sent to us between 10 and 2 business days before the class you are registered for will be subject to a $20 processing fee. Those who cancel within two business days of the class you are registered for, or do not attend, forfeit the full registration fee which, if unpaid, will be invoiced.


If you require alternate format, sign language, or have other needs, please contact PSATS directly (717) 763-0930, x-159.